1

It’s the main purveyor of healing blessings

2

It provides magical favors to the faithful

3

It’s locked in conflict with a major local power

4

It supports something the PCs love or hate

5

It’s the state faith or otherwise legally important

6

It regularly hires people to do work for it

7

It’s trying to expand and needs help

8

It’s a huge economic player in the area

9

It plots secret sinister evils against the land

10

It has influence over important locals